Jennifer Hasamear currently serves as the Marketing Manager/Relationship Development Liaison at Cole & Associates. Cole & Associates is a multi-discipline firm that provides civil engineering, surveying, GIS, landscape architecture and ADA transition planning. While headquartered in St. Louis, the company also has offices in St. Charles, Missouri; Dallas, Texas; and Phoenix, Arizona.
Jennifer’s recent career has been in the architecture, engineering and construction (AEC) industry coming from a variety of institutional roles with the United Way of Greater St. Louis and Saint Louis University. Her career began with her first love of writing, working as a journalist for eight years at the Belleville News-Democrat. She graduated with a Mass Communications degree from Webster University. She is also involved with Society of Marketing Professional Services (SMPS) of St. Louis, where she is a member of the Communications Committee.
Q: When did you decide to get into the commercial real estate industry? Was it always your focus?
A: My focus started as a reporter and my love of writing and over the years grew into a love for marketing, public relations, communications, graphic design and networking. In many ways, this led me to this industry. While working within a local architecture firm, I worked within the commercial interiors space. When I joined CREW-St. Louis, it offered me the opportunity to expand my knowledge and network and has been a great fit.
Q: What are some of the things you love about your job?
A: I enjoy being able to work with a collaborative team of individuals who are open to new ideas and are looking to see what new marketing opportunities are available to them. Understanding what the client is looking for and how to best provide our information to them in a way that helps us stand out above the rest of the competition. This requires attention to detail, strategic action and logical reasoning.
Q: What is your CREW-St. Louis origin? When did you join? Why did you become a member?
A: I joined CREW-St. Louis in June 2017. I had heard about the incredible networking opportunities and the bond among its members once someone really takes the time to get involved in the organization. I was looking for more people who were doing business development at the time so I could ask more questions, get more answers and create a better action plan moving forward.
What led me to CREW was not only the networking possibilities but also the idea of being able to be in the same environment of so many people who have both years of experience and those that are new in their careers. This gave me a chance to meet people I may not have normally had the opportunity to be in the same room with and have since found meeting them to be invaluable.
Q: What was the first CREW event you attended and what were your impressions?
A: I believe it was the one of the CREW Dine Arounds at FirstWatch. It was a great intimate event with just three other CREW members and it was a great way to get to know one another over breakfast in a very informal way. I have since attended other larger events such as CREW’s 35th Anniversary Gala, the Holiday Party and the City Foundry luncheon, which have each been wonderful events also.
Q: Please name a few of the projects you’ve been involved in, specifically in the St. Louis area that you are proud of.
A: As a member of the Communications Committee, I have loved the role I have been given in writing articles for the newsletter because it has given me an even better opportunity to meet more people and ask questions of them. I was also responsible for the design of the new CREW display banner, of which I am particularly proud. When it was suggested to me, I was more than happy to take the opportunity to give back to the organization. I am happy when I see it displayed at events and conferences now.
Q: What other associations or volunteer activities are you involved with?
A: When I first came to the industry, I served as a marketing coordinator for an architecture firm. I became a member of SMPS and met another wonderful group of individuals, much like CREW, who were very welcoming and understanding to a person wanting to know more, meet more people and get involved.
Q: What else would you like your fellow CREW-St. Louis members to know about you?
A: I have served on a volunteer adult board for a youth center, Collinsville Tepee, for the last 10+ years. I have helped the organization with its marketing and public relations needs. The organization serves the middle school students of the Collinsville Unit 10 School District.