Critics Applaud Signature Event

November 26, 2018
Written by: CREW-St. Louis

Signature Event

Critics Applaud Signature Event

The Third Annual CREW-St. Louis Signature Event did not disappoint. Give it a Certified Fresh Tomato and an overflowing bucket of Popcorn. As any movie and TV fan may know, that’s the thumbs up from Rotten Tomatoes, a popular web site for gauging entertainment. Pardon for stealing the site’s well-known symbols for rave reviews from critics and the audience but it just really captures the flavor of the night.
Held on Nov. 13 at the historic Moulin in Lafayette Square, nearly 170 members, industry colleagues and guests gathered to honor Wendy Timm with the CREW-St. Louis Lifetime Achievement Award and to hear Marsha Petrie Sue share how to Become the CEO of YOU.
“This was an energized signature event for CREW-St. Louis,” says Ann Schmelzle with Balke Brown Transwestern. “It not only showcased the power of CREW and its endless support of our members, but it opened the eyes of so many other industry experts to witness the strong professional network of our CREW-St. Louis chapter. The signature speaker was humorous and informative, coupled with the personal tribute to Wendy made for a fantastic evening for all.”
And Michelle Yates with The Lawrence Group adds, “Fantastic event with well-deserved and heartfelt recognition for Wendy Timm! Loved Marsha’s funny, yet practical tips for taking charge of your personal success.”
Attendees started the evening off with a cocktail and networking reception, including, of course, a Signature drink. The hour-long reception gave attendees time to catch up with colleagues and introduce themselves to many of the industry’s leaders while noshing on appetizers.
Then, it was show time, with Lynn Goessling, 2018 CREW-St. Louis President, serving as the Master of Ceremony.
First up was highlighting the accomplishments of Wendy, one of the first members of CREW-St. Louis and a longtime leader in the region’s commercial real estate industry.

Wendy’s roots run deep, joining CREW-St. Louis in 1983. As president of CREW-St. Louis in 1999, Wendy founded the CREW-St. Louis Annual Golf Classic, which continues as the industry’s premier networking event. She has worked with countless members on significant developments in St. Louis, and continues to serve as a mentor for women who have chosen a career path in the commercial real estate industry.
Additionally, Lynn noted that Wendy’s career spans more than four decades as an appraiser, mortgage banker, real estate developer/financier and consultant. All told, Wendy’s total career development, financing, investment and brokerage transactions exceed $1 billion.
Beyond her career accomplishments, Wendy was lauded by a special guest. Anne Brummett, a colleague with CREW Denver and Wendy’s youngest of three children, gave an emotional overview of her Mom.
Anne fondly remembers the “hour-long commute to school growing up with a soundtrack of her morning business calls,” and learning about Wendy’s ties to CREW and DWs (driven women).
With her siblings and Wendy’s friends in attendance, Anne summed it up: “Thank you for always showing us to live life with passion, joy, and an unwavering pathological optimism.  And although you say it is your job in life to embarrass your children, I hope you know that we are far from embarrassed and forever proud to call you our mother!”
Lynn and Anne presented the award to Wendy, a beautiful Tiffany bracelet to commemorate the occasion.
Wendy shared her passion for CREW-St. Louis and helping other women. “I’m emotional about CREW and what it has meant to me and my peers as we made an impact in our region’s commercial real estate,” she said. 
Beyond her career accomplishments, Wendy noted, “But what matters most in life is partner, mother, grandmother, sister, daughter and friend forever.”
Such a moving honor drew rave reviews from CREW-St. Louis colleagues.
“I loved the way Wendy shared her personal story with everyone and gave credit to many mentors who helped her along the way,” says Nancy Petersen, Enterprise Bank & Trust. “Between her family, friends and CREW connections, she really proved that people in your life can provide a great foundation for success!  She was very gracious!”
Karen Karwoski with Simmons Bank agrees. “What a way to honor one of the original members of CREW-St. Louis! It was great to not only hear about her professional accomplishments, but to have her daughter talk about Wendy’s personal accomplishments was just emotional. Then, Wendy put it all in perspective by focusing on family and friends. It was heartwarming and truly embraced why she received and deserved such an honor. Tissues were needed!”
Marsha Petrie Sue then took the stage to help the audience Become the CEO of YOU. She gave an entertaining and motivational presentation on becoming the Chief Executive Officer of Your Own Uniqueness.
A best-selling author and nationally acclaimed speaker, Marsha covered a lot of ground in taking control of your destiny. She discussed how to decontaminate toxic people, apply ideas to move up the ladder and the need for diversity.
She also outlined seven key areas to energize uniqueness.
  1. Research and development by building connections
  2. Human resources to understand other people’s traits and your own perception
  3. Finance in terms of your emotional deposits and withdrawals
  4. Planning by setting written goals and then developing an action plan to achieve them
  5. Brainware or looking at yourself in the mirror and talking positively
  6. Public relations as you develop skills and talents and confidence in yourself
  7. And sales and marketing by learning to listen.
Chief among Marsha’s words of wisdom is TLC when it comes to decisions. “Take it. Leave it. Change It.” And she also strongly believes that “blessed are the flexible for they shall not be bent out of shape.”
An evening to remember for Wendy, Marsha and the audience. A Signature Event that deserves its status as a Certified Fresh Tomato and a bucket full of Popcorn.    

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