Power of CREW

January 26, 2020
Written by: CREW-St. Louis

Engage! Board Meets to Plan for 2020


With the calendar flipped to a new year, the timing was right to start laying the groundwork for carrying on the chapter’s mission into its 38th season. Nearly 30 members who comprise the Executive and Advisory Boards gathered at Enterprise University on Jan. 10 to do more than make new year’s resolutions. Instead, members engaged in learning more about their responsibilities, CREW Network’s resources, the chapter’s strategic plan and the all-important focus on building for tomorrow.

As part of the half-day board retreat, Susan Conrad, a former CREW-St. Louis member and now a partner in the Chapman & Co. Leadership Institute, delivered a powerful presentation on evaluating and improving your abilities to provide leadership.

Susan looked at several facets to do just that, from defining the purpose of your organization to personal engagement. This also included weighing systems, feedback, capability (tools and resources) and measuring the outcome. Most importantly, leaders need to weigh these elements from a broad perspective: your position, your immediate team members, and other parties whether internal or external.

After the hourlong leadership presentation, Past President Michelle Yates reviewed the chapter’s major accomplishments in 2019. Every committee contributed to a successful 2019 whether it was the sold-out Golf Tournament (170 golfers and 24 volunteers) or the record Sponsorship revenue (more than $100,000 and 30 percent over budget), the first-ever Sponsorship Appreciation event or the ever popular Dine Arounds (some 40 last year), the chapter’s First Trivia Night ($7,600 raised for CREW Foundation) or the increase in Social Media followers (up 33 percent in 2019). What a year, indeed!

Tracy Howren, 2020 President, thanked Michelle for her leadership and introduced this year’s theme for the chapter – Engage. Now with more than 200 members, Tracy noted that it’s more important than ever to ensure members stay connected through networking, getting involved on committees, attending programs and events, supporting sponsors and CREW Foundation, and taking advantage of the resources offered through CREW Network such as CREWBiz and the foundation’s research. The board plays a critical role in carrying out this theme and the chapter’s mission. Nancy Petersen, President-elect and CREW Network Delegate, outlined the responsibilities and expectations of board members.

Board members then reviewed the chapter’s strategic plan and goals. Key among these goals are increasing membership by 7 percent in 2020, focusing on engaging members and prospective members through relevant programs, ensuring the chapter’s fiscal health, continuing to raise CREW-St. Louis’ brand awareness and making sure the chapter’s leadership functions at its highest levels.

Those goals, along with the various tasks handled by each of the chapter’s eight committees, were part of the retreat’s breakout sessions. Each committee’s chair, co-chair and board liaison were assigned to consider one or two goals for the new year, along with supporting metrics to measure their progress. Additionally, each breakout group came up with a big idea or two to further move the chapter forward.

Of course, the retreat ended with its 2020 theme. Members engaged during the Happy Hour.

Here’s to an engaging and prosperous New Year!

Photo Album: Strategic Planning 2020